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Whisky investment: rare bottles soar but watch the risks (Amended)
Diageo rolls out initiatives that include private client events at its 'Johnnie Walker House' and the 'Cask of Distinction' investment programme.
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Published Fri, Aug 12, 2016 · 09:50 PM
YOU'VE heard of wine investing. Now consider yet another investment of passion - whisky.
Rising affluence in Asia is whetting appetite for high-end whisky for collection, personal consumption or as an alternative investment.
Sensing an opportunity, Diageo, the world's largest alcohol beverage company, has rolled out a number of initiatives. It has for instance hosted a number of private client events in Singapore at its "Johnnie Walker House", a suite with a view of the Singapore River.
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