Fashioning spaces
It isn't enough to be a purveyor of the season's most lust-worthy accessory. When you're in the business of setting trends, the pressure is on to discover the next It locale for an epic soiree. By May Yip
FOR consummate girls about town, the coolest venues to tag on your Instagram photo map aren't the latest clubs or restaurants. Instead, decommissioned sites, restored warehouses and even schools are go-to spots to see and be seen, as they take turns being venues du jour for the hottest fashion parties.
But just as how the season's reigning trend appears on just about every other runway, the brands that try so hard to rise above the hoi polloi end up clamouring for the same event hotspots. And the location of the moment seems to be the Old Kallang Airport, where Calvin Klein recently hosted the likes of actors Zhang Ziyi, Louis Koo and Dakota Johnson, and DJs Leigh Lezark and Geordon Nicol, in an architectural installation, designed to serve as a "concept house" for the brand a fortnight ago.
This Tuesday, luxury French fashion house Hermes is set to unveil an event at the former aviation gateway, where over 500 guests can discover the full range of the brand's men's collections through installations and performances imagined by Argentinian artist Leandro Erlich, French digital artist Miguel Chevalier, as well as site-specific works inspired directly by the Old Kallang Airport.
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