Going au naturel

ANYONE who wants a natural beauty fix from Korea can soon dip into Innisfree's eco-friendly range. Popular with trendy Korean women in their 20s and 30s, the brand is renowned as a pioneer in natural skincare. In 1979, a rocky wasteland in Jeju Island was transformed into the flourishing, chemical-free green tea fields that exist today.

Using this pesticide-free green tea, Innisfree introduced its first Green Tea Pure line in 2008 and has since re- imagined a total of 10 organic Jeju ingredients as naturally derived, environmentally conscious cosmetic ranges including volcanic stone, canola and camellia. Innisfree products are free of parabens, animal ingredients, colourants and mineral oil to maximise benefits and minimise potential skin irritation. Key product ranges include the Green Tea Line (moisturising), Jeju Volcanic Line (pore) and Eco-science Line (wrinkle care). Innisfree officially launched yesterday at Takashimaya Shopping Centre, Ngee Ann City, #B2-34/35.

Oil-free beauty regime