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Young design-centric

A new generation of Singapore designers dares to go beyond aesthetics to leave an indelible imprint. By Tay Suan Chiang

Published Fri, Apr 25, 2014 · 10:00 PM
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George Soo

DESIGNER George Soo believes in "keeping design real".

Says Mr Soo, 35: "I don't believe in design for design's sake. Everything must have purpose and function, from size and dimensions right down to the colour, material, even the buttons. I want the user to feel that the product has been designed with their needs in mind. More often than not, design is so focused on the aesthetic that it becomes 'cold' to the audience."

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