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How fake clicks lay waste to digital marketing


ADS go where brands think people will see them. And in the digital world, the more clicks, user activity and downloads that an app registers, the better the chances of a digital ad being seen by the mobile user. But what if the clicks are phoney and the traffic faked?

Businesses are battling a deluge of bogus data in the mobile space, where agencies employ bots and automation to generate volumes of online traffic. The goal? To bait brands into spending millions on digital marketing that eventually comes to naught. Reports estimate billions have been lost on digital ads sold on fake data, in what is a waste of business resources. But it is also very hard to prove. Brunch in The Business Times Weekend reports on the new wave of advertising fraud.

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