Marketing in the age of Covid-19

IN HARD times, expenses like marketing are among the first to be cut as businesses work to protect cash flow. But as studies show and the experience of many brands demonstrates, marketing deserves much closer attention when customers have every reason to cut back and give up a product or service.

We talk to marketers and companies that successfully - and immediately - shifted strategies when Covid-19 broke out, tailoring their marketing efforts to suit the needs of current customers and source new customers. Find out what they did differently and why it worked, in Brunch this Saturday in The Business Times Weekend.

The Raffles Conversation this weekend is with Professor Wong Tien Yin, medical director of the Singapore National Eye Centre, who tells how healthcare has gained from digital transformation.

In stock markets, we thought we were headed for a dead cat bounce but apparently, this cat has nine lives. In Chart View, our columnist outlines the opportunities and challenges ahead.

Staying at home has speeded up every business's move towards digitalisation. And with connectivity and Internet usage at a high, and the Internet of Things churning out ever more feedback on consumer habits, companies will need to operate on the basis that their business models will soon be led by consumers. Insights from CFA Society Singapore sets out the changes in store.

And in our Health page, an argument for a measured approach and long-term plan for eye care, to better prepare for possible future outbreaks.

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