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Outlook On Luxury: Can Virtual Sales Hold Up The Market?
With fairs cancelled and exhibitions closed, the art world looks to alternative sales platforms
Published Thu, May 14, 2020 · 09:50 PM
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THE MIGRATION OF art onto the digital realm has accelerated spectacularly, as art fairs are forced to cancel and galleries hastily launch online "viewing rooms" in lieu of actual exhibitions. On the ground, artists have never had to hustle harder, taking their art to social media and engaging their followers through Instagram Live Q&As and behind-the-scenes videos.
Despite reports o…
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