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Pumped up kicks: the sneaker resale boom
SNEAKERS have had a phenomenal run. Big-name collaborations with the biggest sports shoe brands have elevated footwear from casual to cool to highly coveted. Yet, years into the rise of the supersneaker, the hype doesn't seem to have died down.
Instead, the resale market has exploded, with S$200 shoes trading on well-established secondary market platforms for many times their original price. We look at the market, and how scarcity and strategy have turned the sneaker into an investment-like commodity, in Brunch this Saturday in The Business Times Weekend.
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