Wooing and retaining talent

THIS WEEK'S TOPIC: How does your organisation ensure that it gets its share of top talent?

Alex Campbell Managing Director, Asia Xero

TODAY the key to attracting top talent is having a clear purpose and creating the opportunity for your team to have a substantive and positive impact on the world. The most talented people want to work in organisations that have a social mission alongside their commercial mission. In Xero's case our mission is to create jobs and economic growth by helping small businesses thrive. This allows us to attract people who are passionate about small businesses and who come to work knowing that we can literally change the world by doing what we do. It's more than a job.