IN THE dynamic landscape of today’s digital world, information travels at the speed of a digital blink and reputations can be made or shattered with unprecedented swiftness. This underscores the vital role of communications, particularly in the realm of strategic crisis management.

These times of crisis reveal the mettle of an organisation, testing its resilience while also leaving a lasting imprint on the vast digital archives of the Web.

Waiting for a crisis to strike before taking action, however, is akin to standing in the rain without an umbrella, and then frantically searching for shelter.