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Money FM podcast: JC Sum's evolve, adapt or collapse

Published Mon, Jun 15, 2020 · 09:50 PM

    Your Money with Michelle Martin

    12:26 min

    Synopsis: With whole workforces operating from home, what do companies need to understand of customer journeys and moving from consideration to purchase? Is live streaming the new "must-have" in a marketers' toolbox? JC Sum walks us through the pages of his new book in conversation with host Michelle Martin.

    Produced by: Michelle Martin of Your Money on MoneyFM 89.3

    Feedback to: podcast@sph.com.sg

    Discover Money FM 89.3 Podcasts: http://www.moneyfm893.sg/ podcast/

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