Money FM podcast: JC Sum's evolve, adapt or collapse
Your Money with Michelle Martin
12:26 min
Synopsis: With whole workforces operating from home, what do companies need to understand of customer journeys and moving from consideration to purchase? Is live streaming the new "must-have" in a marketers' toolbox? JC Sum walks us through the pages of his new book in conversation with host Michelle Martin.
Produced by: Michelle Martin of Your Money on MoneyFM 89.3
Feedback to: podcast@sph.com.sg
Discover Money FM 89.3 Podcasts: http://www.moneyfm893.sg/ podcast/
Spotify: https://open.spotify.com/show/ 3rQQvVcJcgLKCaoAFmcnFE?si= GIoqWF5CRd-UyfreiSnPUg
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