Rolls-Royce sales bust speed limits with 49% jump
As luxury car sales boom, success at Rolls-Royce means keeping up with a changing clientele and preparing for the electric car era.
ROLLS-Royce Motor Cars had such an incredible 2021 that chief executive Torsten Muller-Otvos can hardly believe it. Sales skyrocketed 49 per cent to hit a record 5,586 cars around the world, with deliveries of the venerable luxury cars rising in every market.
"I knew in the beginning of last year that we would see a very good year for us, but I was quite surprised to see it this good. And to see it developing in all markets on similar levels, it's fantastic," he tells The Business Times over Zoom. "I mean, growth in terms of plus 49 per cent is unbelievable."
While global sales boomed, they boomed even harder for the brand in Singapore. Figures from the Land Transport Authority showed that registrations hit an all-time high of 90 cars last year, 67 per cent higher than in 2020.
Decoding Asia newsletter: your guide to navigating Asia in a new global order. Sign up here to get Decoding Asia newsletter. Delivered to your inbox. Free.
Copyright SPH Media. All rights reserved.