Reflections on BT’s path to a digital newsroom

A media relations officer recently asked a colleague why a story on her boss’ speech had appeared online but not in print.

This is a common query in recent times, as some newsmakers continue to see The Business Times as a predominantly print medium. But newsrooms have changed. Publications are increasingly digital-driven and, although important, the printed newspaper is no longer the main product of news titles. 

That is quite a reversal of BT’s set-up when it made its initial foray into the world wide web.