Reflections on BT’s path to a digital newsroom
The shift to a digital newsroom is a tough one and requires both work flow and technology changes
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A media relations officer recently asked a colleague why a story on her boss’ speech had appeared online but not in print.
This is a common query in recent times, as some newsmakers continue to see The Business Times as a predominantly print medium. But newsrooms have changed. Publications are increasingly digital-driven and, although important, the printed newspaper is no longer the main product of news titles.
That is quite a reversal of BT’s set-up when it made its initial foray into the world wide web.
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