Scorched-earth strategic thinking for Covid-19 times

COVID-19 has rapidly bent, if not broken, virtually all certainties about business.

We do not know how long the crisis will last, but even the most optimistic projections say that we are in for many more months of wrestling with the virus. And the broader ramifications are likely to be with us for significantly longer.

We have designed a paradigm to help companies rise to this era's wicked challenges. At the heart of it is a simple idea: The essence of disruption-ready leadership is being able to ruthlessly identify current weaknesses, envisage destruction of the current business model with unconstrained resources to break the legacy blinkers, and then rise, phoenix-like, from the ashes with a new vision of renewal.