The Business Times
business-time-50

随着新加坡业务重心从酿酒转向创新，Tiger Beer 筹备推出系列新产品

此举正值饮酒习惯不断演变，尤其是在年轻消费者群体中。

google-preferred-sourceAdd BT as a preferred source
Renald Yeo

Renald Yeo

Published Tue, Jun 16, 2026 · 07:00 AM
    • Heineken 亚太区商务高级总监 SJ Heng 表示，啤酒的品牌“不由酿酒厂的邮政编码决定”。
    • Heineken 亚太区商务高级总监 SJ Heng 表示，啤酒的品牌“不由酿酒厂的邮政编码决定”。 摄影：YEN MENG JIIN，《商业时报》

    本文由AI辅助翻译

    查看原文

    【新加坡】随着大规模酿酒业务迁出新加坡，本土品牌 Tiger Beer 正准备在未来一到两年内推出数款新产品，以巩固其新加坡身份认同。

    Heineken 亚太区商务高级总监 SJ Heng 在最近接受《商业时报》（The Business Times）采访时表示，即将推出的新产品将由 Tiger 位于新加坡的品牌和创新团队主导开发。Heng 同时负责管理 Tiger Beer 的产品组合。

    她发表此番言论的背景是，Tiger Beer 的生产商、Heineken 旗下的亚太酿酒厂（新加坡）私人有限公司（Asia Pacific Breweries Singapore, 简称 APBS）正在对其新加坡业务进行重大重组。到2027年底，大规模酿酒业务将转移至位于马来西亚和越南的现有区域酿酒厂。

    此翻译对您是否有帮助？

    HeinekenBeerConsumer goodsBeverages

    TRENDING NOW

    Buntono is accused of possessing properties that, in part, represent his benefits from income tax evasion, including a Lamborghini Aventador similar to the one pictured.

    Lamborghini-driving boss of Eminent Frog Porridge charged with S$3.8 million tax evasion, money laundering

    Hong Kong youth no longer see a stable job and a lifetime of work as the only life goal – instead, they place greater emphasis on freedom and quality of life.

    Not in education, employment or training: Why more Hong Kong youths are opting out of work

    Koh Boon Hwee says humans have accepted that robots can take over the most repetitive, manual tasks, but are nervous about AI, which can also think.

    With AI, it’s not about coding better; workers need to think better: Koh Boon Hwee

    Vincent Tan, founder of Berjaya Group, has reduced his holdings in multiple companies within the group.

    Malaysian tycoon Vincent Tan’s sell-downs point to pruning rather than an exit plan

    Latest T-bills Treasury Bills Results & Interest NewsLatest SSB Singapore Savings Bonds NewsLatest COE Certificate of Entitlement News
    Latest Johor-Singapore SEZ NewsLatest BTO Build To Order & Sales of Balance NewsLatest STI Straits Times Index NewsLatest SGX Dividends, Share Price NewsLatest Bonds Market NewsLatest Singapore Stocks To Buy NewsLatest Singapore Economy News
    View More