Prada继承人将在12.5亿欧元收购案后执掌Versace

Sharon Lee

Published Thu, Nov 20, 2025 · 07:07 AM

目前担任Prada集团首席营销官兼企业社会责任主管的Lorenzo Bertelli，在接受彭博社（Bloomberg）一档播客节目的采访时，证实了他将在Versace担任新职务的消息。照片：REUTERS

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设计师Miuccia Prada之子Lorenzo Bertelli于周三表示，在Prada集团收购其规模较小的意大利竞争对手后，他将出任Versace的执行主席。

Prada于4月宣布，将以12.5亿欧元（约合18.2亿新元）的价格从美国集团Capri Holdings手中收购Versace。

目前担任Prada集团首席营销官兼企业社会责任主管的Bertelli，在接受彭博社（Bloomberg）一档播客节目的采访时，证实了他在Versace的任职。

他表示，收购近年来光彩渐失的Versace是一项“战略性选择”。

他表示：“该品牌的价值远超其营收。”

“我们喜欢艰巨的任务，因此我们正努力让这项业务重现品牌昔日的辉煌。”

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与Versace不同，Prada集团的经营状况十分稳健，这得益于其年轻副线品牌Miu Miu的强劲销售。

集团创始人Mario的孙女Miuccia Prada担任联合创意总监，而她的丈夫Patrizio Bertelli则担任董事会主席。AFP

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