Prada继承人将在12.5亿欧元收购案后执掌Versace

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Sharon Lee

Published Thu, Nov 20, 2025 · 07:07 AM

目前担任Prada集团首席营销官兼企业社会责任主管的Lorenzo Bertelli，在接受彭博社（Bloomberg）一档播客节目的采访时，证实了他将在Versace担任新职务的消息。照片：REUTERS

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设计师Miuccia Prada之子Lorenzo Bertelli于周三表示，在Prada集团收购其规模较小的意大利竞争对手后，他将出任Versace的执行主席。

Prada于4月宣布，将以12.5亿欧元（约合18.2亿新元）的价格从美国集团Capri Holdings手中收购Versace。

目前担任Prada集团首席营销官兼企业社会责任主管的Bertelli，在接受彭博社（Bloomberg）一档播客节目的采访时，证实了他在Versace的任职。

他表示，收购近年来光彩渐失的Versace是一项“战略性选择”。

他表示：“该品牌的价值远超其营收。”

“我们喜欢艰巨的任务，因此我们正努力让这项业务重现品牌昔日的辉煌。”

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Prada has now delivered 19 consecutive quarters of growth, which confirms the “strength of ours brands and the validity of our strategy,” says Patrizio Bertelli, Prada group chairman and executive director.

Prada sales rise, boosting hopes of luxury sector recovery

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与Versace不同，Prada集团的经营状况十分稳健，这得益于其年轻副线品牌Miu Miu的强劲销售。

集团创始人Mario的孙女Miuccia Prada担任联合创意总监，而她的丈夫Patrizio Bertelli则担任董事会主席。AFP

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