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在东南亚租金上涨背景下，品牌或能通过电商迎来复兴

目前，品牌在东南亚电商平台的渗透率仍然不足

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Benjamin Cher

Benjamin Cher

Published Thu, Sep 18, 2025 · 12:15 PM
    • 线上消费的增长并不仅限于电子产品和配饰等品类，消费者在购买这些商品时可能不太在意产品的触感或合身度。
    • 线上消费的增长并不仅限于电子产品和配饰等品类，消费者在购买这些商品时可能不太在意产品的触感或合身度。 图片来源：商业时报资料照片

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    [新加坡] 东南亚的电子商务热潮或许正从一个意想不到的来源获得第二股发展动力：品牌。

    疫情期间，该地区的电子商务实现了爆炸式增长。由于人们被迫居家，纷纷转向电商应用程序进行在线订购，数字渗透率也随之飙升。

    然而，对于运营这些电商平台的公司而言，利润的增长并未与用户数量的增长同步。

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