HOCK LOCK SIEW
在东南亚租金上涨背景下，品牌或能通过电商迎来复兴
目前，品牌在东南亚电商平台的渗透率仍然不足
Add BT as a preferred source
本文由AI辅助翻译
[新加坡] 东南亚的电子商务热潮或许正从一个意想不到的来源获得第二股发展动力：品牌。
疫情期间，该地区的电子商务实现了爆炸式增长。由于人们被迫居家，纷纷转向电商应用程序进行在线订购，数字渗透率也随之飙升。
然而，对于运营这些电商平台的公司而言，利润的增长并未与用户数量的增长同步。
TRENDING NOW
When every phone becomes a satellite phone, what happens to Asia’s telcos?
Koh Brothers Eco Engineering faces up to S$57.6 million in potential liabilities from legal disputes
Too little, too late? Manila’s billion-dollar bid to ignite its sputtering EV industry
DayOne secures S$530 million green loan from DBS, OCBC and UOB for Singapore data centre
