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Labubu与新中在东南亚合作的新篇章

前方的共赢之路清晰可见——即创造共享、包容且根植于区域合作的增长。

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    • 毛绒玩偶Labubu的创造者Pop Mart，是越来越多向东南亚扩张的新一代中国企业之一。它们扩张的方式并非依靠推土机和大型项目，而是凭借情感共鸣、消费者吸引力和文化智慧。
    • 毛绒玩偶Labubu的创造者Pop Mart，是越来越多向东南亚扩张的新一代中国企业之一。它们扩张的方式并非依靠推土机和大型项目，而是凭借情感共鸣、消费者吸引力和文化智慧。 图片：法新社

    Wong Kee Joo and Mark Wang

    Published Tue, Sep 23, 2025 · 07:00 AM

    本文由 AI 翻译，关键事实请以原文为准。

    查看原文

    谁能想到，来自中国的毛绒玩偶Labubu竟会风靡东南亚，成为一种流行文化现象，俘获了明星与普通民众的心，引发抢购热潮，并在二手市场创下高价？

    其创造者、中国玩具制造商Pop Mart的利润在过去一年中增长了两倍。但更重要的是，该公司是越来越多向东南亚扩张的新一代中国企业之一。它们扩张的方式并非依靠推土机和大型项目，而是凭借情感共鸣、消费者吸引力和文化智慧。

    今年底前即将签署的中国—东南亚国家联盟（简称亚细安）自贸区3.0版升级版，将为中国大陆与亚细安之间更广泛的合作进一步扫清道路。

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