The Business Times
business-time-50
SUBSCRIBERS

Labubu与新中在东南亚合作的新篇章

前方的共赢之路清晰可见——即创造共享、包容且根植于区域合作的增长。

google-preferred-sourceAdd BT as a preferred source
    • 毛绒玩偶Labubu的创造者Pop Mart，是越来越多向东南亚扩张的新一代中国企业之一。它们扩张的方式并非依靠推土机和大型项目，而是凭借情感共鸣、消费者吸引力和文化智慧。
    • 毛绒玩偶Labubu的创造者Pop Mart，是越来越多向东南亚扩张的新一代中国企业之一。它们扩张的方式并非依靠推土机和大型项目，而是凭借情感共鸣、消费者吸引力和文化智慧。 图片：法新社

    DeeperDive is a beta AI feature. Refer to full articles for the facts.

    Wong Kee Joo and Mark Wang

    Published Tue, Sep 23, 2025 · 07:00 AM

    本文由AI辅助翻译

    查看原文

    谁能想到，来自中国的毛绒玩偶Labubu竟会风靡东南亚，成为一种流行文化现象，俘获了明星与普通民众的心，引发抢购热潮，并在二手市场创下高价？

    其创造者、中国玩具制造商Pop Mart的利润在过去一年中增长了两倍。但更重要的是，该公司是越来越多向东南亚扩张的新一代中国企业之一。它们扩张的方式并非依靠推土机和大型项目，而是凭借情感共鸣、消费者吸引力和文化智慧。

    今年底前即将签署的中国—东南亚国家联盟（简称亚细安）自贸区3.0版升级版，将为中国大陆与亚细安之间更广泛的合作进一步扫清道路。

    Decoding Asia newsletter: your guide to navigating Asia in a new global order. Sign up here to get Decoding Asia newsletter. Delivered to your inbox. Free.

    此翻译对您是否有帮助？

    SingaporeChinaAseaneconomy

    Share with us your feedback on BT's products and services

    Feedback

    TRENDING NOW

    DBS filed the bankruptcy application after serving statutory demands to the directors of Autobahn Rent A Car in December 2025.

    Autobahn Rent A Car directors declared bankrupt over S$50 million each owed to DBS

    Tthe Bond franchise has spanned over 60 years, grossing more than US$7 billion at the global box office, making it one of the most successful ever.

    Amazon’s MGM Studios gains creative control over ‘James Bond’ franchise

    The acquisition of Citigroup's retail banking businesses in Indonesia, Malaysia, Thailand and Vietnam has helped double UOB’s customer base across the four markets.

    UOB’s Wee Ee Cheong says S$4.9 billion Citi deal ‘paying off’ as Asean push accelerates

    Property-based taxes may have limited room to run – and pushing them further risks hitting the wrong people, observers say.

    In taxing wealth, how far can Singapore push property owners?

    Latest T-bills Treasury Bills Results & Interest NewsLatest SSB Singapore Savings Bonds NewsLatest COE Certificate of Entitlement News
    Latest Johor-Singapore SEZ NewsLatest BTO Build To Order & Sales of Balance NewsLatest STI Straits Times Index NewsLatest SGX Dividends, Share Price NewsLatest Bonds Market NewsLatest Singapore Stocks To Buy NewsLatest Singapore Economy News
    View More