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国泰摄影押注电子商务，力求让66年家族企业基业长青

其第三代领导层希望“新加坡文化遗产企业计划”能为公司的运营和转型提供指导

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Tessa Oh

Tessa Oh

Published Wed, Dec 17, 2025 · 09:00 AM
    • 左起：Jill Koh、Ryan Toh和Charmaine Toh是国泰摄影的第三代负责人。
    • 左起：Jill Koh、Ryan Toh和Charmaine Toh是国泰摄影的第三代负责人。 摄影：TAY CHU YI，《商业时报》

    本文由AI辅助翻译

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    [新加坡] 1959年，Toh Mun Peng 创办国泰摄影（Cathay Photo）时，他在历史悠久的国泰大厦附近的一间共享店屋内，仅凭两个柜台为胶片摄影爱好者提供服务。

    如今，他的孙辈们通过电子商务为TikTok创作者服务，带领着这家新加坡最悠久的相机零售商迈入数码时代，同时坚守其创业价值观。

    目前，电子商务占国泰摄影总收入的比例不到10%，但该业务板块每年以约20%的速度增长——家族正寄望于这一增长轨迹，以确保企业未来的永续经营。

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