Brokers' take
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Best World International | Buy Dec 6 close: S$1.24 Target price: S$1.88 Maybank Kim Eng Research, Dec 4
We hosted Best World for a non deal roadshow in Singapore. Best World has set an ambitious goal to reach 5 per cent market share or 10 billion yuan (S$2.04 billion) of China's 193 billion yuan skincare market, from less than one per cent in 2017.
It will continue to drive sales via expansion into more cities and focus on its 3P (product, people, plan) winning strategies. It is tapping digitalisation and social media, such as WeChat and Facebook to enhance its sales. It is expanding into new markets and restoring its Taiwan market.
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