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Brands woo millennials with a wink, heart - or whatever it takes

Younger adult customers tend to skip online commercials and block ads on their Web browsers and phones
Wednesday, September 30, 2015 - 05:50
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Advertisers say the biggest hurdle is that millennials spend so much of their time on mobile devices, particularly phones. One says "they really are the first demographic group that isn't as predictable as others . . . they're moving around, and they're so much savvier".

New York

DAVID Perel spends at least an hour a day on his iPhone 6. He watches live sports on television and tries to catch The Late Show With Stephen Colbert on CBS, but he rarely tunes into prime-time shows. He does not have a Netflix subscription, but he is thinking hard about getting