Brands woo millennials with a wink, heart - or whatever it takes
Younger adult customers tend to skip online commercials and block ads on their Web browsers and phones
New York
DAVID Perel spends at least an hour a day on his iPhone 6. He watches live sports on television and tries to catch The Late Show With Stephen Colbert on CBS, but he rarely tunes into prime-time shows. He does not have a Netflix subscription, but he is thinking hard about getting one.
Mr Perel, 26, is typical of a generation that grew up on the Internet. These young adults watch less traditional television and do not have a reputation for reading print newspapers or magazines. They skip online commercials and block ads on their Web browsers and phones.
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