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Campbell rethinks its recipe as consumer tastes change

But the product profile has become very defined in the consumer mind and changes carry quite a bit of risk

Published Tue, Nov 10, 2015 · 09:50 PM
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Camden, New Jersey

FOOD companies tinker with the signature products in their portfolios at their own risk - and few products are as classic as Campbell's chicken noodle soup.

Now, Campbell Soup is altering its famous broth, with the new recipe appearing first in a limited-edition line in cans festooned with Chewbacca and other figures from the coming Star Wars film.

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