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Campbell rethinks its recipe as consumer tastes change

But the product profile has become very defined in the consumer mind and changes carry quite a bit of risk

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Ingredients of the old and new chicken noodle soup (above) on display. Ms Morrison says there are 80 million millennials now, and they're shopping and thinking differently about food and in a way that is influential.

BT_20151111_CPSOUP11BM4B_1969405.jpg
Ingredients of the old and new chicken noodle soup on display. Ms Morrison (above) says there are 80 million millennials now, and they're shopping and thinking differently about food and in a way that is influential.

Camden, New Jersey

FOOD companies tinker with the signature products in their portfolios at their own risk - and few products are as classic as Campbell's chicken noodle soup.

Now, Campbell Soup is altering its famous broth, with the new recipe appearing first in a limited-edition

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