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Coach bags Kate Spade brand for US$2.4b

Acquisition is expected to help carve new territory in the crowded fashion accessories market

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Coach has fallen on harder times in recent years, struggling against heightened competition, its own discounting of products and a bloated store network. Kate Spade has also relied on heavy promotions. But the company has been busy remaking itself into a lifestyle brand, one that could benefit from Coach's broad distribution channels.

BT_20170510_SYCOACH10AVEFJ_2879142.jpg
Coach has fallen on harder times in recent years, struggling against heightened competition, its own discounting of products and a bloated store network. Kate Spade has also relied on heavy promotions. But the company has been busy remaking itself into a lifestyle brand, one that could benefit from Coach's broad distribution channels.

New York

COACH and Kate Spade have long been the affordable luxury brands of choice for the aspirational shopper. From Coach's embossed logo and leather handbags to Kate Spade's kitschy, colourful accessories, their products lured buyers who wanted a taste of fashion without the sharpest

sentifi.com

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