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Food companies aim to reinvent diet foods

They are grappling with how to market brands such as Lean Cuisine, Healthy Choice and Special K, and come out with new products tailored to changing tastes
Monday, February 23, 2015 - 05:50
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US consumers are shifting away from weight-management foods, forcing companies ranging from Kellogg Co to Nestle SA to change ingredients and focus their marketing on different health benefits as sales slip.

New York

US consumers are shifting away from weight-management foods, forcing companies ranging from Kellogg Co to Nestle SA to change ingredients and focus their marketing on different health benefits as sales slip.

Food companies are grappling with how to market brands such as