Rolling Stone hopes to gather new moss

New York

FROM a loft in San Francisco in 1967, a 21-year-old named Jann S Wenner started a magazine that would become the counter-culture bible for baby boomers. Rolling Stone defined cool, cultivated literary icons and produced star-making covers that were such coveted real estate they inspired a song.

But the headwinds buffeting the publishing industry, and some costly strategic missteps, have steadily taken a financial toll on Rolling Stone.