STB, The Walt Disney Company in three-year collaboration deal
THE Singapore Tourism Board (STB) is forming a three-year collaboration with The Walt Disney Company (Southeast Asia) that will enable Singapore to host events and activities across the different Disney brands.
The collaboration will kick off with a three-day Star Wars Festival this year, which will be held at Gardens by the Bay from May 4 to 6.
The collaboration was announced by Minister for Trade and Industry (Industry) S Iswaran at the Tourism Industry Conference 2017.
He also highlighted other new initiatives by the STB, such as upcoming plans to rejuvenate Orchard Road, a new Design Incubator at Orchard Road which will feature local designers, as well as a further S$10 million allocation to the next tranche of the Kickstart Fund. The fund will have a higher level of funding support of up to 70 per cent and a higher grant ceiling of S$200,000 per project.
In addition, the STB will be setting up a new regional office in Surabaya, Indonesia to drive more traffic to Singapore.
As at February this year, Singapore received 2.8 million visitors, up 3.4 per cent year on year.
BT is now on Telegram!
For daily updates on weekdays and specially selected content for the weekend. Subscribe to t.me/BizTimes
International
Vietnam tycoon appeals against US$27 billion fraud death sentence
US announces new restrictions on firearm exports
Central banks will probably only cut half as much as they hiked
US consumer sentiment falls as inflation expectations climb
HSBC wins £1.3 billion suit over Disney film finance scandal
WTO countries to reboot dispute reform negotiations