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Muji's zesty Zen

Japanese no-frills brand Muji is, at its heart, Tidy Porn that city-slickers across the globe just can't seem to get enough of

Muji's embroidery station at the flagship store at Plaza Singapura, where customers are able to customise their designs on a Muji T-shirt or bag.

Muji's soon to be launched Portable Aroma Diffuser that can be plugged in anywhere via USB.

THE first time I stepped into Muji was in 2003, when the Japanese store opened in Junction 8 as part of Seiyu department store. I walked right out after a cursory scoping of the merchandise on display. No-frills is not for me, I had decided right there and then. "No name brand"? Bah, humbug.

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