No smoke without Fyre

PERHAPS NOT BY CHANCE, streaming services Netflix and Hulu recently released a documentary each on the now infamous Fyre Festival of 2017. Co-founded by rapper Ja Rule and entrepreneur Billy McFarland, the luxury music festival was touted to be the "biggest entertainment event of the decade", set to rival Burning Man and Coachella.

Bella Hadid, Emily Ratajkowski, Hailey Baldwin (now married to Justin Bieber) and seven other supermodels were hired to pose in bikinis for publicity shots in the Bahamas where the festival was to be held. The festival also paid hundreds of social media influencers - including Kendall Jenner, who reportedly got a cool US$250,000 - to publicise the event on their Instagram accounts.

But when thousands of party-goers showed up on the island in April 2017, they were shocked to find no running water, proper toilet or shower facilities. And instead of the luxury villas advertised on the festival website, the party-goers were greeted with small basic tents that were said to be leftovers from 2016's Hurricane Matthew relief efforts.