Time For A Change

GENEVA'S ANNUAL LUXURY WATCH fair keeps getting bigger, thanks to young independent brands that are making their presence known.

Thirty-five watch maisons were crammed into the exhibition hall of this year's Salon International de la Haute Horlogerie (SIHH), even though the space had been enlarged to accommodate more exhibitors.

It still wasn't enough to keep up with the demand. The number of exhibitors jumped from 16 just three years ago to 30 in 2017, before inching up to 35 in 2018.