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How to reverse the West’s creativity crisis

Reviving our social and political imagination will require defeating tech monopolists, the academic clerisy, and other vested interests in the knowledge-industrial complex.

Adrian Wooldridge
Published Mon, Jul 4, 2022 · 05:53 PM

SOCIETIES can suffer from famines of the mind as well as famines of the belly. Ideas wither on the vine; plants turn into husks; fields lie fallow; and before long the economic growth that ultimately feeds on the imagination stalls. This is what is happening to the world’s imaginative life, most notably in the West, which since the days of the Enlightenment has prided itself on the creative power of ideas.

The movie of the moment, in both box office and critical terms, is Tom Cruise’s Top Gun: Maverick, a sequel to a 1986 blockbuster. Publishers are forever looking for the next Malcolm Gladwell. Politicians are caught up in yesterday’s battles — over abortion in America or imperial measures in Britain. The 17th-century sage Francis Bacon was once called the “buccinator novi temporis” — the trumpeter of new times. Nowadays, many of the loudest trumpeters are of old times.

If that sounds impressionistic, consider the quantitative evidence on the productivity of ideas. One study found that research productivity has declined sharply in software, agriculture and medicine. A second study found that the average age of Nobel Prize-winners has risen steadily and the size of teams involved in science has increased. A third study — there is no shortage of studies — found that the average age at which academics publish their first article in a prestigious publication has risen — from 30 in mathematics in 1950 to 35 in 2013.

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