Beauty for the busy
Ikeda Group has successfully launched skincare products targeting women with fast-paced lifestyles, and plans to expand overseas.
FOR the working woman of today, time is of the essence. Gone are the days of tedious skincare routines - as the Americanism goes: "ain't nobody got time for that".
Spa and skincare business Ikeda Group is one small and medium-sized enterprise (SME) that is capitalising on this need for speed.
In December 2017, both the beauty company's facial bar for thirty-minute facials and skincare line targeted at working women were launched. One of their products launched in December, says CEO Eric Tan, is the world's first sprayable face serum.
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