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Local beauty brands take on the world

A growing wave of homegrown entrants is not only finding its feet in a crowded field, but also venturing to deeper waters beyond, TAN JIA HUI reports

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Mr Jason Humphries, managing director of Good Pharmaceutical, with its Suu Balm range. The product was introduced by Intellectual Property Intermediary as a novel, two-fold concept that moisturised while relieving itchy skin.

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"The popularity of pop-up markets in Singapore has provided a cost-effective platform for startups to get proof of concept, and are an excellent means of distribution and in receiving consumer feedback." - Lynsey Lim (above), director of Handmade Heroes, on how small companies can break into an established market.

OFTEN touted as being "recession-proof", the global beauty industry remains perennially popular despite turbulence in financial markets - a possible catalyst for the rise in homegrown beauty brands in recent years.

Despite the competitive nature of the industry, the local market has seen

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