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Setting off sparks in digital analytics

Co-founder of Sparkline, Aleetza Senn, helps firms zoom in on data that can help grow their businesses.

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Aleetza Senn, co-founder of Sparkline, a Singapore-based data analytics consultancy founded in 2013 is a digital startup created to provide companies with a strategic, transparent and practical approach to digital analytics.

SPARKED after identifying a crucial gap in the burgeoning local digital analytics market, Aleetza Senn - one of Google's pioneers in the Asia-Pacific - felt compelled to co-found Sparkline, a Singapore-based data analytics consultancy startup, together with ex-Google colleague, Vinny

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