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Apple out to renew iPhone frenzy at age 10

Tech giant seen as needing fresh spark, whether from the phone itself or from services or other devices

Published Sun, Sep 10, 2017 · 09:50 PM

San Francisco

WITH Apple set to unveil its newest iPhones, a key question for the California tech giant is whether it can recapture the magic from its first release a decade ago.

The keenly anticipated media event on Tuesday will be the first in the Steve Jobs Theater at Apple's new "spaceship" campus in Silicon Valley, evoking the memory of the company's late co-founder and iconic pitchman.