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Snapchat's redesign keeps it personal in a bid to fend off rivals

App will rely on computer algorithms based on individual users' interests

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Snap's co-founder and chief Evan Spiegel says the changes will result in a personalised content feed based on what users want to watch, not what their friends post, and will help guard against fake news on the firm's social networking app.

San Francisco

SNAPCHAT on Wednesday unveiled a redesign intended to rev up use of the image-sharing smartphone application by focusing on personal interests instead of what friends post.

Parent company Snap has promised the redesign in a bid to make Snapchat more user-friendly in

sentifi.com

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