Snapchat's redesign keeps it personal in a bid to fend off rivals
App will rely on computer algorithms based on individual users' interests
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SNAPCHAT on Wednesday unveiled a redesign intended to rev up use of the image-sharing smartphone application by focusing on personal interests instead of what friends post.
Parent company Snap has promised the redesign in a bid to make Snapchat more user-friendly in the face of competition from rival messaging apps, especially those fielded by leading social networking app Facebook.
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