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Hyundai gets rid of US chief, seeks to boost sluggish growth

Response to its luxury brand Genesis, introduced four months ago, has been underwhelming

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A big part of Hyundai's problem is that the Genesis arrived at the wrong time, when Americans are flocking to sport utility vehicles.

New York

JUST four months ago, Hyundai Motor was celebrating a key achievement - the introduction of a new line of luxury cars sold under the name Genesis.

Supported by a multimillion-dollar NFL promotional campaign, Genesis had been an ambitious bid to join the likes of Mercedes-

sentifi.com

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