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Travel marketers just need to shed their 'one-track' marketing approach

Thursday, December 10, 2015 - 05:50

"NOT all those who wander are lost," once mused The Lord of the Rings author JRR Tolkien. And why would they be, with the advent of technology?

Thanks to Google Maps and Uber, gone are the days of fearing disorientation and feeling obliged to follow a pre-drawn path on a paper map. Even

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