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Craft food producers go #social

The new generation of artisanal food makers are turning to social media to create a buzz for their homespun products. Debbie Yong looks at how the local craft food scene has undergone a hip revolution

THEY'RE young, design-conscious and highly Internet-savvy - and they're turning to social media to hawk their homemade edible goods. Unlike the kaya-churning and chinchalok-bottling aunties of yesterday, who largely relied on word-of-mouth marketing, today's burgeoning crop of craft food