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“我们不是奶茶品牌”：霸王茶姬计划到2027年将亚太地区门店数量翻倍至600家

亚太区首席营销官表示，随着品牌在该区域的扩张，本地化和确保优质门店位置是其首要任务。

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Paige Lim

Paige Lim

Published Thu, Apr 30, 2026 · 07:00 AM
    • 霸王茶姬（亚太区）首席营销官 Eugene Lee 表示，尽管茶是全球第二大消费饮品，但它并未经历像咖啡那样的“生活方式升级或高端化”。
    • 霸王茶姬（亚太区）首席营销官 Eugene Lee 表示，尽管茶是全球第二大消费饮品，但它并未经历像咖啡那样的“生活方式升级或高端化”。 图片来源：TAY CHU YI, 《商业时报》

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    [新加坡] 全球中式茶饮连锁品牌霸王茶姬 (Chagee) 计划在明年内将其在亚太地区 (Apac) 的门店数量翻倍至600家，致力于为21世纪的消费者打造现代化的饮茶体验。

    霸王茶姬亚太区首席营销官 Eugene Lee 表示，鉴于亚太地区深厚的饮茶文化，该地区是中国以外“最容易摘取的果实”。

    他在接受《商业时报》采访时表示：“亚太地区对我们来说潜力巨大，因为这是一个庞大的市场，消费者正在寻求高端的饮茶体验。”

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