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Louis Vuitton sues unit of SGX-listed ValueMax over alleged trademark infringement

LV has four trademarks registered in Singapore: the ‘LV’ monogram and three graphical motifs

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Tay Peck Gek

Tay Peck Gek

Published Wed, Dec 17, 2025 · 02:11 PM
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    • ValueMax Retail has denied infringing LV’s trademarks or passing off, pointing out that the items under dispute have symbols that are neither identical nor similar to any of the LV marks.
    • ValueMax Retail has denied infringing LV’s trademarks or passing off, pointing out that the items under dispute have symbols that are neither identical nor similar to any of the LV marks. PHOTO: BT FILE

    [SINGAPORE] Global luxury and fashion goods company Louis Vuitton has sued a wholly owned subsidiary of mainboard-listed ValueMax Group in the Singapore High Court for trademark infringement and passing off.

    Louis Vuitton, known popularly as LV, is taking issue with two pieces of jewellery sold or offered for sale by ValueMax Retail, which LV claimed to be in direct competition with its jewellery business.

    In its statement of claim filed in mid-September, LV alleged that ValueMax Retail had in July and August 2024 at its Yishun Street 22 store offered for sale these pieces of jewellery that were affixed with signs identical or similar to one or more of LV’s marks.

    Luxury GoodsLawsuitsLouis VuittonValueMax

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