Singapore a high-value market for ChatGPT ads, but Indonesia, Vietnam offer scale: analysts
Ads are shown to users on its free tier and Go plan, which costs S$11 a month in the city-state
[SINGAPORE] Singapore may offer OpenAI some of South-east Asia’s most valuable users for its nascent advertising business, but larger markets such as Indonesia and Vietnam could ultimately offer greater scale as the ChatGPT maker looks to monetise its large free-user base.
OpenAI on Sep 24 began rolling out ChatGPT ads in Singapore, five other South-east Asian markets and Taiwan, extending a new revenue stream beyond subscriptions.
Ads are shown to ChatGPT users on its free tier and its lowest-cost Go plan, which costs S$11 a month in Singapore.
TRENDING NOW
Port giant PSA could be a prized candidate in Singapore’s pursuit of high-quality listings
Grab CEO’s wife Chloe Tong on life with Anthony Tan and finding her purpose
Chan Yeng Kit: The ‘serial job hopper’ who’s now SPH Media’s new executive chairman
CDL’s Lucerne Grand launch moves 61% of 570 units at average S$2,480 psf
