Soilbuild Construction makes a comeback

[SINGAPORE] The pandemic years of 2020 to 2022 were challenging years for Soilbuild Construction. Revenue and profits slumped as construction activity – and the world – came to a halt.

It was during those dark days when group chief executive officer Lim Han Ren joined the company. “I would say it was like a baptism of fire,” he quipped. He was not an engineer by training, and the learning curve was steep.

But what Lim had was a fresh pair of eyes. His experience in private equity helped him identify new opportunities, as well as ways to strengthen Soilbuild’s brand and differentiate itself from competitors.