Zoom looks beyond video calls as Singapore workers return to office
Video meetings now sit within a broader portfolio that includes phone calls, face-to-face meetings and even hybrid meetings, says Carlos Quaderi
[SINGAPORE] As more workers return to the office, Zoom wants to follow them as part of its wider push to grow beyond a video-conferencing platform in the Asia-Pacific.
Instead of positioning itself solely around virtual meetings, Zoom is expanding into artificial intelligence-powered workplace software – including meeting room systems and office management tools – as it seeks to redefine itself.
A 2025 JLL survey of 500 Singapore employees found that 69 per cent faced policies requiring them to work from office for a certain number of days.
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