Switzerland a pristine tourist destination, says Roger Federer

Tennis legend Roger Federer, who is an ambassador for Switzerland Tourism, talks about his country being a pristine tourism destination

    •  “I have always seen myself as an ambassador for Switzerland and it isn't only at the Olympic Games or in the team competitions, where you hear "game, Switzerland". <EP>In the 23 years I have been on the tennis circuit, seeing my name associated with that flag has always been a great source of pride,” says Roger Federer
    • “I have always seen myself as an ambassador for Switzerland and it isn't only at the Olympic Games or in the team competitions, where you hear "game, Switzerland". <EP>In the 23 years I have been on the tennis circuit, seeing my name associated with that flag has always been a great source of pride,” says Roger Federer PHOTO: EMBASSY OF SWITZERLAND
    Published Mon, Aug 1, 2022 · 05:30 AM

    BT: As an ambassador for Switzerland Tourism, what would you say are the key attractions of Switzerland as a prime global tourism destination?

    Federer: There are so many things I love about Switzerland but I believe the one I appreciate the most is the variety of things to experience here – from different cultures and languages to incredible landscapes and traditions – in such a small geographical area. Moreover, with Switzerland being the small country that it is, getting around is both fast and efficient. You'll encounter beautiful mountains, glaciers, rivers, and lakes wherever you want to go.

    BT: What would you recommend and why? What are your personal favourites?

    Federer: I would recommend the Grand Tour of Switzerland as it is basically the best of Switzerland packed into a single road trip.

    People might be familiar with the fun ad I did with Anne Hathaway recently, but it really is something all visitors should experience. This unique route encompasses all of Switzerland’s most enthralling highlights – deep-blue lakes, majestic mountains, vibrant cities, and every region has something uniquely beautiful so as to let tourists experience Swiss nature in many ways.

    My parents, for example, were avid hikers and as a child, I hiked all over Switzerland with them. I particularly remember Appenzell, which is on the Grand Tour, where we often went.

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    BT: Why in your view should people living in Singapore and South-east Asia visit your country?

    Federer: I think visitors would like many things about Switzerland. For example, we specialise in chocolate, fondue, as well as watches, because they are a symbol of Swiss ingenuity and precision.

    As for nature and the mountains, you only have to come to Switzerland once to want to come back again and again – that's what everyone always tells me when I am out on tour.

    BT: Where would you recommend they go and why, and for how long?

    Federer: There is so much to discover here that visitors should plan an ample amount of time to enjoy it all. If you fancy travelling by train, you should give the Grand Train Tour of Switzerland a try.

    It's a beautiful scenic rail journey of 1,280 kilometres. The panoramic views are stunning and there is no set direction or duration. You can hop on and off wherever you please. Whether in Zermatt or St. Moritz, in the Canton of Ticino or the Lavaux, at the Rhine Falls or Lake Lucerne.

    BT: What are your own favourite Swiss foods and why would you recommend visitors to try them?

    Federer: In Switzerland, you have to try more than just cheese and chocolate. You can treat yourself to a meal at a traditional Swiss inn, a fine-dining establishment known far beyond the national borders, or a place you might visit on a day trip with panoramic views of the Alps.

    One thing that visitors might learn about is that Switzerland specialises in nature-based gastronomy, where regionality and sustainability become part of the enjoyment.

    BT: Why did you choose to be an ambassador for Swiss Tourism? What satisfaction do you get from promoting your country as a tourism destination?

    Federer: I have always seen myself as an ambassador for Switzerland and it isn't only at the Olympic Games or in the team competitions, where you hear "game, Switzerland".

    In the 23 years I have been on the tennis circuit, seeing my name associated with that flag has always been a great source of pride.

    Therefore, it was a logical decision for me to get involved with Switzerland Tourism, allowing me to showcase the beauty of Switzerland and encouraging people to visit. Honestly, I didn't have to think about it for very long.

    It was also important to me that the financial contribution from Switzerland Tourism for this partnership should go towards a good cause – the Roger Federer Foundation – allowing us to carry out some philanthropic projects in Switzerland.

    BT: What is your driving force to move forward despite failures?

    Federer: Having passion. As long as I have passion and can bring joy to those around me, whether on the tennis court, in my foundation work or through my other commitments, I remain motivated to give my best. Satisfaction with one's work is often achieved through difficult times –all top athletes know this – but overcoming adversity is, for me, immensely rewarding.

    BT: What defines a sportsman like you more – the victories or the defeats?

    Federer: I have been very fortunate to have the support of my parents, teachers, coaches, family, friends and my fans. I believe that this environment has allowed me to be the best I can be in many ways, both in victory and defeat.

    BT: How do you build and maintain mental toughness and resilience? What qualities do you need in order to succeed and last in this profession?

    Federer: Teamwork and belief. Even if I was alone on the court, I always had a great team behind me to help me focus on my goals. I believe my success is also their success.

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