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Is it time for Ninja Van to quit e-commerce logistics?

While some observers point out that it can still be viable, while others see B2B as a necessary pivot

Summarise
    • After laying off 12% of its employees in the city-state in August, Ninja Van is reportedly in talks to raise US$80 million.
    • After laying off 12% of its employees in the city-state in August, Ninja Van is reportedly in talks to raise US$80 million. PHOTO: NINJA VAN

    Jofie Yordan

    Published Fri, Sep 19, 2025 · 12:44 PM

    PRICE wars and the grip of J&T Express and Sea’s SPX are pushing the region’s third-party logistics (3PL) players to the sidelines. Ninja Van is no exception.

    Earlier this month, the Singapore-headquartered company announced that it would cease all express delivery services in Vietnam, including B2C and B2B operations.

    After laying off 12 per cent of its employees in the city-state in August, Ninja Van is reportedly in talks to raise US$80 million. The funding round, which will be led by existing investors B Capital and Monk’s Hill Ventures, is expected to halve the firm’s valuation to about US$1 billion.

    Ninja VanE-commerceLogisticsTech In AsiaTech in Asia

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