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Thailand’s Red Bull family romps to pole position as nation’s richest, dethrones Chearavanont brothers

Group turnover of 10.6b euros in 2023 played a role in adding to Yoovidhya family’s wealth to a record US$36b: Forbes

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Goh Ruoxue

Goh Ruoxue

Published Sat, Jul 13, 2024 · 05:00 AM
    • In 2023, energy drinks company Red Bull sold a record of more than 12 billion cans worldwide, or roughly 33 million cans every day.
    • In 2023, energy drinks company Red Bull sold a record of more than 12 billion cans worldwide, or roughly 33 million cans every day. PHOTO: REUTERS

    YOU know the logo when you see it.

    Two bulls butt heads in front of a golden sphere. It is plastered not just on energy drink cans in vending machines, but also on Formula 1 race cars, at BMX and cliff diving events, a paper aeroplane competition and, once, even in space.

    If there is a case to be made for marketing success, Red Bull takes the cake – and the cherry on top.

    Asean BusinessThailandCharoen Pokphand Foods

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