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Thailand’s Red Bull family romps to pole position as nation’s richest, dethrones Chearavanont brothers
Group turnover of 10.6b euros in 2023 played a role in adding to Yoovidhya family’s wealth to a record US$36b: Forbes
Published Sat, Jul 13, 2024 · 05:00 AM
YOU know the logo when you see it.
Two bulls butt heads in front of a golden sphere. It is plastered not just on energy drink cans in vending machines, but also on Formula 1 race cars, at BMX and cliff diving events, a paper aeroplane competition and, once, even in space.
If there is a case to be made for marketing success, Red Bull takes the cake – and the cherry on top.
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