Corporate mission

EDITORIAL

The ‘business of business’ is changing

CONSERVATIVE thinker Milton Friedman famously declared in the 1970s that the “business of business is business”. By which he meant that the bottom line of the private sector should be making money for...

In KPMG's CEO Outlook, 73 per cent of CEOs polled see corporate purpose having the greatest impact over the next three years, meaningfully driving financial performance for their respective corporations.
THE BROAD VIEW

Corporate purpose – A company’s X-factor and force for good

AS THE world braces for increased economic challenges in 2023, from wars (trade and physical ones), to stresses such as high inflation and interest rate pressures, the findings in the recently publish...