Muji

To support the growth, the company is expanding aggressively, opening flagship stores in France, Thailand and Vietnam, alongside its large footprint in China.

Consumer & Healthcare

Muji is turning simple skincare into its next growth engine

The push coincides with a shift in consumer behaviour

As with its retail, Muji has picked choice hotel locations downtown for young city professionals who form its loyal base.

Lifestyle

LIFE & CULTURE

Can a no-brand retail store muscle into the brand hotel space?

Muji now operates three hotels with its trademark minimalism and affordable rates. And its rooms use Muji products as a real-time testing lab. Is this the future of business?

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