Sanrio

Lifestyle

Hello Kitty creator Sanrio to make Nintendo Switch 2 party game

Some 10 titles will be released over the next three years, with the first this fall as a console game

Sanrio has raised its full-year profit guidance last month.

Consumer & Healthcare

Hello Kitty stock sinks most since 2014 on share sale plan

SANRIO shares tumbled the most since May 2014 after the brand owner of Hello Kitty said holders including its president will sell shares in the open market.

Hello Kitty merchandise is displayed for sale at the Sanrio Smile Shop at Universal Studios Hollywood in Universal City, California. Kitty’s appeal is often attributed to her expressionless, mouth-free face, which is said to allow fans to project their own feelings onto her.

Companies & Markets

Hello Kitty’s looking pretty at 50 – and worth more than ever

She is the second highest-grossing media franchise in the world; a motion picture based on the brand could diversify its revenue stream

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