The Business Times

Shiseido

Consumer & Healthcare

Shiseido faces tough turnaround after costly cosmetics stumbles

The company has embraced a turnaround plan that involves drastic cost-cutting and a refocus on its luxury brands

The high-end Japanese make up manufacturer, which slashed its full-year earnings forecast this month, aims to lift its operating margin to 7 per cent by 2026 from 3.5 per cent for the 12 months to Dec 31.
Consumer & Healthcare

Shiseido profit outlook squeezed by China downturn

Shiseido has had to rely more on sales in Japan, buoyed by demand from growing numbers of foreign tourists taking advantage of a weak yen

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